Months: to
Trajectory — money received and new paid jobs, per week
Ad spend vs money received, per month
Calls per month — and cost per real conversation
Month by month
Paid jobs by the source of the customer's first call
A paid job is credited to the source of the customer's first call in the days before the job's first payment, matched by phone number. “No call found” = walk-in, repeat customer, web form, or a different phone number.
Paid jobs
Sources: Google Ads (spend, “Total: Account”), CallRail (calls, IVR fallback excluded; “real conversation” = a Google Ads call over 60 seconds), Tekmetric Payment Details (every repair order with money paid on it, posted or still open, at the amount paid so far). Money received is counted by payment date. Customer names and phone numbers are never stored in this page.